Where performance

meets purpose.

The Tru Innovative Difference

At Tru Innovative Athletics, we believe today’s athletes and coaches are more than just competitors—they’re leaders, brands, and future change-makers.

We exist to empower high school, collegiate, and early professional athletes—and the coaches guiding them—with the tools, strategy, and mindset to thrive both in competition and beyond.

We’re not just consultants—we’re partners in performance, branding, and leadership. Our customized approach combines sports expertise, creative direction, and strategic insight to ensure every athlete and coach is equipped to lead, grow, and excel.

Your Game. Your Brand. Your Legacy.

This is the Tru Innovative Athletics way.

Discover our services

Performance Development

Train Smarter. Compete Harder

We provide elite athletic development sessions tailored to help high school and collegiate athletes unlock their full potential. Our programs improve mental performance, flow, and competitiveness—giving athletes the edge they need to dominate their sport. Coaches benefit from our collaborative approach, gaining trusted support that enhances team performance and keeps players game-ready.

NIL Strategy & Education

Brand Ownership for Athletes

Navigating the NIL landscape is complex—but we make it simple. We educate high school and collegiate athletes on NIL rights, compliance, and long-term strategy to help them monetize their image with confidence. For coaches, we ensure NIL growth happens with integrity and professionalism, supporting team culture and reducing off-the-field distractions.

Personal Branding & Media Creation

Performance Meets Presence

We help athletes build their brand the right way—with pro-quality highlight reels, digital content, and marketing materials that tell their story. Coaches see increased exposure for their programs and have the tools to showcase standout talent to scouts, recruiters, and fans.

Secure your spot

You’ve got the talent. We’ve got the tools to take you further. Whether you're an athlete looking to elevate your performance, build your personal brand, or navigate NIL opportunities—or a coach wanting to empower your players beyond the game—we’re here to help. Book a free strategy session today and let’s start building your future on and off the field.

TRU Advocates

"She truly has a gift of reaching people wherever they are at and understanding what will make them successful and encourages and pushes them to reach their potential. And for that, I am eternally grateful.

Emma Smith
App State WBB
"Any athlete or program that works with Tylyn through Tru Innovative Athletics will gain a passionate, committed leader who truly makes a difference."

Sarah Miles
Assistant Coach
Marquelle Dent
Jordan Jones
Arizona State WBB
Donald Reyes
ULL Assistant Coach